Nike
2024

Wemby Rookie Of The Year 
Crop Circle 



Executive Creative Directors: Caleb Jensen & Blair Warren 
Associate Creative Directors: Sam McCluskey & Tom Hall
Design & Art Direction: Shantanu Sharma
Senior Producer: Jennifer Smith
Producer: Jalen Simms 
Design Producer: Sarah Starr 
Studio Specialist: Matt Blum
Editorial: Joint
Editor: Eric Hill
Assistant Editor: Ian Devore
Post and Colour Producer: John Dillon
Sound Design: Suat Ayas
Production Company: Bauie+Rad
Drone Company: Drone Dudes
Retouching: Frances Brown

In 2024, a 7”4 phenomenon by the name of Victor Wembanyama had arguably the most out-of-this-world rookie season the NBA had ever seen. A talent so unique and extraterrestrial, LeBron nicknamed him ‘The Alien’. A name that became more true with every game.

So, in the weeks leading up to the Rookie Of The Year Announcement, Nike chose to honor this once-in-a-lifetime supernatural talent at a once-in-a-lifetime supernatural moment. Moments after the total eclipse entered the US through Texas, a 600ft crop circle honoring Wemby was revealed in rural San Antonio, only miles from where Wemby plays for the Spurs. 

A crop circle design featuring an alien head in the center of a basketball, the symbol of the sport he is taking over. It's fair to say the reaction was out of this world. 

A supernatural tribute to a supernatural talent.

SELECTED PRESS Hypebeast, Fast Company, Complex, USA Today, Creative Bloq, Ad Age, Brand New, MARCA, ESPN, San Antonio Express

RECOGNITION Webbys
Advertising, Media & PR, Online Guerrilla & Innovation
Advertising, Media & PR, Best Media Strategy

One Show
Out of Home, Craft/Art Direction: Merit



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