Wemby Rookie Of The Year
Crop Circle

EXECUTIVE CREATIVE DIRECTORS: CALEB JENSEN & BLAIR WARREN
ASSOCIATE CREATIVE DIRECTORS: SAM MCCLUSKEY & TOM HALL
DESIGN AND ART DIRECTION: SHANTANU SHARMA
SENIOR PRODUCER: JENNIFER SMITH
PRODUCER: JALEN SIMMS
DESIGN PRODUCER: SARAH STARR
STUDIO SPECIALIST: MATT BLUM
EDITORIAL: JOINT
EDITOR: ERIC HILL
ASSISTANT EDITOR: IAN DEVORE
POST AND COLOUR PRODUCER: JOHN DILLON
SOUND DESIGN: SUAT AYAS
PRODUCTION COMPANY: BAUIE+RAD
DRONE COMPANY: DRONE DUDES
RETOUCHING: FRANCES BROWN

In 2024, a 7”4 phenomenon by the name of Victor Wembyana had arguably the most out-of-this-world rookie season the NBA had ever seen. A talent so unique and extraterrestrial, Lebron nicknamed him ‘The Alien’. A name that became more true with every game.

So, in the weeks leading up to the Rookie Of The Year Announcement, Nike chose to honor this once-in-a-lifetime supernatural talent at a once-in-a-lifetime supernatural moment. Moments after the total eclipse entered the US through Texas, a 600ft crop circle honoring Wemby was revealed in rural San Antonio, only miles from where Wemby plays for the Spurs.

A crop circle design featuring an alien head in the center of a basketball, the symbol of the sport he is taking over. It's fair to say the reaction was out of this world.

A supernatural tribute to a supernatural talent.

SELECTED PRESS Hypebeast, Fast Company, Complex, USA Today, Creative Bloq, Ad Age, Brand New, MARCA, ESPN, San Antonio Express

RECOGNITIONWebbys
Advertising, Media & PR, Online Guerrilla & Innovation
Advertising, Media & PR, Best Media Strategy

One Show
Out of Home, Craft/Art Direction: Merit

INSTAGRAM

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Wemby Rookie Of The Year Crop Circle

Wemby Rookie Of The Year
Crop Circle