NIKE
2024
Wemby Rookie Of The Year
Crop Circle
EXECUTIVE CREATIVE DIRECTORS: CALEB JENSEN & BLAIR WARREN
ASSOCIATE CREATIVE DIRECTORS: SAM MCCLUSKEY & TOM HALL
DESIGN AND ART DIRECTION: SHANTANU SHARMA
SENIOR PRODUCER: JENNIFER SMITH
PRODUCER:
JALEN SIMMS
DESIGN PRODUCER: SARAH STARR
STUDIO SPECIALIST: MATT BLUM
EDITORIAL: JOINT
EDITOR: ERIC HILL
ASSITANT EDITOR: IAN DEVORE
POST AND COLOUR PRODUCER: JOHN DILLON
SOUND DESIGN: SUAT AYAS
PRODUCTION COMPANY: BAUIE+RAD
DRONE COMPANY: DRONE DUDES
RETOUCHING: FRANCES BROWN
In 2024 a 7”4 phenomenon by the name of Victor Wembyana had arguably the most out of this world rookie season the NBA had ever seen. A talent so unique and extraterrestrial Lebron nicknamed him ‘The Alien’. A name that became more true with every game.
So, in the weeks leading up to the Rookie Of The Year Announcement, Nike chose to honor this once in a lifetime supernatural talent at a once in a lifetime supernatural moment. Moments after the total eclipse entered the US through Texas, a 600ft crop circle honoring Wemby was revealed in rural San Antonio, only miles from where Wemby plays for The Spurs.
A crop circle design featuring an alien head in the center of a basketball, the symbol of the sport he is taking over. It's fair to say the reaction was out of this world.
A supernatural tribute to a supernatural talent.
SELECTED PRESSHypebeast, Fast Company, Complex, USA Today, Creative Bloq, Ad Age, Brand New, MARCA, ESPN, San Antonio Express
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