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Archive Illustration Motion


KFC 
2021

KFC Holiday Bucket


Design Director: Patrick Nistler
Design & Art Direction: Shantanu Sharma
Design Producer: Amy Streger
Production Specialists: Beth Schuenemann, Vicki Liu
Photography & Retouching: Saskia Thomson
Motion: Chris Huang

Holiday bucket design for KFC. Most holiday illustrations and imagery in North America feature scenes of families and celebrations indoors; we wanted to contrast that by showing festivities taking place outdoors in a mystical land of ‘winter chickenland’, especially in the context of being in lockdown. Catch all the Easter eggs, you might find a familiar face! 4 million buckets were distributed.

SELECTED PRESS Hypebeast, Adweek, Dieline



KFC 
2021

KFC x Beyond Campaign


Creative Directors: Laura Wood, Shaine Edwards
Art Director: Eleanor Rask
Design & Visual Direction: Dave Hagen, Shantanu Sharma
Copywriter: Trevor Joplin
Design Producer: Amy Streger
Retouching: Saskia Thomson, Amy Ellars
Photography: Jenna Gang, Eleanor Rask

Integrated Social & Digital campaign featuring Liza Koshy. Beyond Fried Chicken tastes like chicken but is made of plants.

In celebration of the campaign, we designed Miracle Merchandise for KFC fans to purchase. 
It sold out in 13 minutes. 

SELECTED PRESSHYPEBEAST, Fast Company, Vox, CNBC, AdAge


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