KFC
2021
KFC Holiday Bucket
DESIGN DIRECTOR: PATRICK NISTLER
DESIGN AND ART DIRECTION: SHANTANU SHARMA
DESIGN PRODUCER: AMY STREGER
PRODUCTION SPECIALISTS: BETH SCHUENEMANN, VICKI LIU
PHOTOGRAPHY AND RETOUCHING: SASKIA THOMSON
MOTION: CHRIS HUANG
Holiday bucket design for KFC. Most holiday illustrations and imagery in North America feature scenes of families and celebrations indoors, we wanted to contrast that by showing festivities taking place outdoors in a mystical land of ‘winter chickenland’, especially in the context of being in lockdown. Catch all the Easter eggs, you might find a familiar face! 4 million buckets were distributed.
SELECTED PRESSHypebeast, Adweek, Dieline
KFC
2021
KFC x Beyond Campaign
CREATIVE DIRECTORS: LAURA WOOD, SHAINE EDWARDS
ART DIRECTOR: ELEANOR RASK
DESIGN AND VISUAL DIRECTION: DAVE HAGEN, SHANTANU SHARMA
COPYWRITER: TREVOR JOPLIN
DESIGN PRODUCER: AMY STREGER
RETOUCHING: SASKIA THOMSON, AMY ELLARS
PHOTOGRAPHY: JENNA GANG, ELEANOR RASK
Integrated Social & Digital campaign featuring Liza Koshy. Beyond Fried Chicken tastes like chicken but is made of plants.
In celebration of the campaign, we designed Miracle Merchandise for KFC fans to purchase.
It sold out in 13 minutes.
SELECTED PRESSHYPEBEAST, Fast Company, Vox, CNBC, AdAge
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