By championing incredible Nike players, past and present, Footballverse also shows that every generation of athletes makes a unique footprint on the game, expands the sport, and inspires future generations to leave their mark.
Our platform for the campaign was ‘You’re Up,’ summoning the next generation of players to step up to the pitch and become legends of their own. We created an identity for the platform, creating a custom ‘O’ icon inspired by the wormhole in the film that extended into a graphic element across activations that could also house QR codes across retail and OOH.