2023
2022
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2022
Nike FC presents
Footballverse
SENIOR CREATIVES: TIM ARTS AND STEFAN VAN DEN BOOGAARD
DESIGN DIRECTOR: SHANTANU SHARMA
DESIGN PRODUCER: SARAH STARR
STUDIO SPECIALIST: MATT BLUM
RETOUCHING: FRAZER GOODBODY AND GREG RADICH
ILLUSTRATIONS: MATT TAYLOR AND OLIVER BARRETT
FULL CREDITS HERE
The film was part of a 360-integrated global campaign featuring (D)OOHs, AR and retail experiences, and many more — creating an interconnected experiential community-led space that merges the virtual and physical, surrounding the 2022 World Cup.
A key visual system was created featuring an illustrated movie poster of the athletes starring in the film. Each individual athlete illustration was repurposed for location-specific and social activations.
Working closely with Nike’s Global Brand Design team, we designed logos and assets to be included in their global guidelines for activations surrounding the campaign.
Enter the Footballverse here
SELECTED PRESS
RECOGNITION
Gold Lion- Entertainment
Silver Lion- Entertainment for Sport, Brand Storytelling
Branded Entertainment & Content - Film - Scripted - Gold
Film Craft - Visual Effects - Gold
Craft in Motion / Film / Visual Effects
Branded Entertainment: Long Form Video - Silver Pencil
Fit and Video: Television and VOD Over 60s Single - Silver Pencil
Film and Video: Innovation in Film - Merit
Out of Home- Craft in Illustration - Shortlist
Wood Pencil, Finalist
Finalists
Bronze
Silver, 3 x Finalist
By championing incredible Nike players, past and present, Footballverse also shows that every generation of athletes makes a unique footprint on the game, expands the sport, and inspires future generations to leave their mark.
Our platform for the campaign was ‘You’re Up,’ summoning the next generation of players to step up to the pitch and become legends of their own. We created an identity for the platform, creating a custom ‘O’ icon inspired by the wormhole in the film that extended into a graphic element across activations that could also house QR codes across retail and OOH.
Our platform for the campaign was ‘You’re Up,’ summoning the next generation of players to step up to the pitch and become legends of their own. We created an identity for the platform, creating a custom ‘O’ icon inspired by the wormhole in the film that extended into a graphic element across activations that could also house QR codes across retail and OOH.
RETAIL DESIGN BY HATTER AGENCY