Hurray’s Girl Beer

FOUNDER/CEO: RAY BIEBUYCK
CREATIVE DIRECTION/COPYWRITING: KELSEY HEARD
DESIGN/ART DIRECTION: SHANTANU SHARMA
CASE STUDY ANIMATIONS: ALEX GERMANOTTA
PHOTOGRAPHY: AGUSTA YR, WILLOW CAI
RETOUCHING: SASKIA THOMSON

Branding, identity, and packaging for Hurray's Girl Beer– an alternative beer for alternative beer drinkers, not a beer alternative. They're loud, culturally relevant, extremely online, self-aware, and aggressively unserious.

The name GIRL BEER is meant to be tongue-in-cheek, celebratory, and subversive in an effort to reclaim the idea that women drink beer, love flavor, and don’t need to choose between strong branding and great taste– confronting the stigmas of the industry and changing the narrative around how beer and consumer products have been marketed to women.

SELECTED PRESSBon Appétit

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Hurray’s Girl Beer

FOUNDER/CEO: RAY BIEBUYCK CREATIVE DIRECTION/COPYWRITING: KELSEY HEARD DESIGN/ART DIRECTION: SHANTANU SHARMA CASE STUDY ANIMATIONS: ALEX GERMANOTTA PHOTOGRAPHY: AGUSTA YR, WILLOW CAI RETOUCHING: SASKIA THOMSON

FOUNDER/CEO: RAY BIEBUYCK
CREATIVE DIRECTION/COPYWRITING: KELSEY HEARD
DESIGN/ART DIRECTION: SHANTANU SHARMA
CASE STUDY ANIMATIONS: ALEX GERMANOTTA
PHOTOGRAPHY: AGUSTA YR, WILLOW CAI
RETOUCHING: SASKIA THOMSON