2025
Hurray’s Girl Beer
Founder/CEO: Ray Biebuyck
Creative Direction/Copywriting: Kelsey Heard
Design/Art Direction: Shantanu Sharma
Case Study Animations: Alex Germanotta
Photography: Agusta Yr, Willow Cai
Retouching: Saskia Thomson
The name GIRL BEER is meant to be tongue-in-cheek, celebratory, and subversive in an effort to reclaim the idea that women drink beer, love flavor, and don’t need to choose between strong branding and great taste– confronting the stigmas of the industry and changing the narrative around how beer and consumer products have been marketed to women.
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