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MORE Water

Packaging and Identity
MORE Water is a conceptual water brand that positions itself as a soda brand to encourage younger people between ages 6-19 to drink water. Using glass cans, the art direction takes its inspiration and reimagines similar motifs to conventional water brands to give water a more desirable image. The goal is to make it look overtly like a sugary drink than a regular bottle of water.


Communication Arts 2022, Typography Shortlist
Communication Arts 2022, Design Shortlist