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Kanpai Cocktails

2020
Packaging, Identity
Art Direction: Andy Chen and Waqas Jawaid
Design: Hannah Meng and Shantanu Sharma
Illustration: Shantanu Sharma

Visual identity and packaging design for a new line of canned cocktails by Brooklyn restaurant Rule of Thirds. Isometric designed a lighthearted and whimsical visual identity and packaging system to lift people’s spirits, complete with custom typography and illustrations. To convey the cocktails’ concepts and flavors, we developed a central character, loosely based on a cofounder at Thirds, who takes on different personas based on the story of each cocktail: an art connoisseur for “Exit Through the Teashop” or a trumpeter for “Jazz Lingo.”

Worked on while interning at Isometric Studio, view full project here.