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Corona Natural Billboard


Creative Directors: Dan Viens and Josh Bogdan
Design Director: Patrick Nistler
Designer: Shantanu Sharma
Produced with Sketch Events

Corona is world-famous for being a beer that’s best enjoyed outside, in nature. To build on this natural positioning, Corona launched a campaign with a simple message: Made from the natural world, with 100% natural ingredients. The problem is, people are bombarded with marketing messages about better ingredients every day. And Corona has never been one to shout for attention. So in order to stand out from all that noise, we let nature do the talking for us. We channeled the sun’s movements, shadow, and local plant life to create an out-of-home installation that was 100% natural on the Brighton boardwalk.

One Show - Out of Home Billboards & Transit - Single - Merit

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