Nike Global
2023

What the Football:
Nike World Cup ‘23

Executive Creative Directors: Caleb Jensen & Craig Williams
Creative Directors: Pedro Izique & Kevin Steele
Design: Joan Comellas, Shantanu Sharma, Vivi Naranjo
Art Directors: Ashley Veltre, Jack Welles, Miguel Gonzalez
Copywriters: Ted Malenfant, Maya Halilovic, Christina Rankel, Jenny Vu, Theo Bayani
Design Producer: Sarah Starr
Studio Specialists: Matt Blum, Vicki Liu, Beth Schuenemann
Retouching: Greg Radich, Shay Platz, Saskia Thompson, Amy Ellars, Frazer Goodbody
3D Typography: Greg Radich, Neil Hilken
Photography: Nwaka Okparaeke & Ally Green

Nike’s brief to us was simple. They gave us seven of their athletes and told us to make them famous. That meant we didn’t have to talk about what they represent, how far they’ve come, how much they do or don’t get paid, or how they inspire the next generation. Basically, we could just show how badass they are on the pitch. 'What the Football' celebrates some of the best football players on the planet. With frenetic and exciting visuals to match the buzz around the 2023 World Cup. Starring Megan Rapinoe, Sophia Smith, Sam Kerr, Wang Shuang, Ada Hegerberg, Debinha, Alex Morgan and Grace Geyoro.

Along with the bespoke athlete films, we created a design system for the accompanying OOH and key visuals, featuring custom-type treatments unique to each athlete and their playing style.

Watch the films here.

SELECTED PRESSFast Company, Creative Review, Adweek, PRINT

RECOGNITIONADC
Typography in Advertising: Silver Cube

One Show
Out of Home: Craft - Typography - Bronze Pencil
Design: Typography - Static - Merit Award
Design: Out of Home - Series - Merit Award

D&AD
Typography - Posters: Wood Pencil

Cannes Lions
Silver Lion- Entertainment Lions for Sport

Cascadia Creative Awards
Best Poster Design: Best in Category
Best Poster Design: Gold
Best Use of Typography: Silver

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