RULE OF THIRDS
2020
Kanpai Cocktail Packaging
CREATIVE DIRECTORS: ANDY CHEN AND WAQAS JAWAID
DESIGN DIRECTOR: HANNAH MENG
DESIGNER & ILLUSTRATOR: SHANTANU SHARMA
Visual identity and packaging design for a new line of canned cocktails by Brooklyn restaurant Rule of Thirds. Isometric designed a lighthearted and whimsical visual identity and packaging system to lift people’s spirits, complete with custom typography and illustrations. To convey the cocktails’ concepts and flavors, we developed a central character, loosely based on a cofounder at Thirds, who takes on different personas based on the story of each cocktail: an art connoisseur for “Exit Through the Teashop” or a trumpeter for “Jazz Lingo.”
Worked on while freelancing at Isometric Studio, view full project here.
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