NIKE, UNIVERSITY OF OREGON
2023
Bo Nix:
BODACIOUS
EXECUTIVE CREATIVE DIRECTORS: CALEB JENSEN, BLAIR WARREN,
CRAIG WILLIAMS
COPYWRITER: JIM RISWOLD
ART DIRECTOR: JEFF WILLIAMS
DESIGN LEAD: SHANTANU SHARMA
STUDIO SPECIALIST: MATT BLUM
DESIGN PRODUCER: PARIS FONTES-MICHEL
Campaign for Nike and the University of Oregon to make a statement about their star player, Bo Nix, and his run for the Heisman Trophy. Despite being in the running for the most coveted award in College Football, the country was sleeping on Oregon’s Bo Nix. We woke them up.
SELECTED PRESSThe Athletic, Sports Illustrated
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