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KFC Holiday Bucket

Packaging, Illustration

Design Producer: Amy Streger
Design Director: Patrick Nistler
Production Specialists: Beth Schuenemann, Vicki Liu
Photography and Retouching: Saskia Thomson
Motion: Chris Huang
Design and Art Direction: Shantanu Sharma
Holiday bucket design for KFC. Most holiday illustrations and imagery in North America feature scenes of families and celebrations indoors, we wanted to contrast that by showing festivities taking place outdoors in a mystical land of ‘winter chickenland’, especially in the context of being in lockdown. Catch all the Easter eggs, you might find a familiar face! 4 million buckets were distributed.

Made at Wieden + Kennedy, Portland.

Hypebeast, Adweek, Dieline

KFC x Beyond Campaign

Art Direction, Apparel Design

Creative Directors: Laura Wood, Shaine Edwards
Art Director: Eleanor Rask
Design and Visual Direction: Dave Hagen, Shantanu Sharma
Copywriter: Trevor Joplin
Design Producer: Amy Streger
Retouching: Saskia Thomson, Amy Ellars
Photography: Jenna Gang, Eleanor Rask

Integrated Social & Digital campaign featuring Liza Koshy. Beyond Fried Chicken tastes like chicken but is made of plants.

In celebration of the campaign, we designed Miracle Merchandise for KFC fans to purchase. It sold out in 13 minutes. 

Made at Wieden + Kennedy, Portland.

HYPEBEAST, Fast Company, Vox, CNBC, AdAge