KFC Holiday Bucket
2021Packaging, Illustration
Design Producer: Amy Streger
Design Director: Patrick Nistler
Production Specialists: Beth Schuenemann, Vicki Liu
Photography and Retouching: Saskia Thomson
Motion: Chris Huang
Design and Art Direction: Shantanu Sharma
Holiday bucket design for KFC. Most holiday illustrations and imagery in North America feature scenes of families and celebrations indoors, we wanted to contrast that by showing festivities taking place outdoors in a mystical land of ‘winter chickenland’, especially in the context of being in lockdown. Catch all the Easter eggs, you might find a familiar face! 4 million buckets were distributed.
Made at Wieden + Kennedy, Portland.
SELECTED PRESS︎︎︎
Hypebeast, Adweek, Dieline
Made at Wieden + Kennedy, Portland.
SELECTED PRESS︎︎︎
Hypebeast, Adweek, Dieline
KFC x Beyond Campaign
2022Art Direction, Apparel Design
Creative Directors: Laura Wood, Shaine Edwards
Art Director: Eleanor Rask
Design and Visual Direction: Dave Hagen, Shantanu Sharma
Copywriter: Trevor Joplin
Design Producer: Amy Streger
Retouching: Saskia Thomson, Amy Ellars
Photography: Jenna Gang, Eleanor Rask
Integrated Social & Digital campaign featuring Liza Koshy. Beyond Fried Chicken tastes like chicken but is made of plants. IT'S A KENTUCKY FRIED MIRACLE!
In celebration of the campaign, we designed Mircale Merchandise for KFC fans to purchase. It sold out in 13 minutes.
Made at Wieden + Kennedy, Portland.
SELECTED PRESS︎︎︎
HYPEBEAST, Fast Company, Vox, CNBC, AdAge
In celebration of the campaign, we designed Mircale Merchandise for KFC fans to purchase. It sold out in 13 minutes.
Made at Wieden + Kennedy, Portland.
SELECTED PRESS︎︎︎
HYPEBEAST, Fast Company, Vox, CNBC, AdAge
