Shantanu Sharma            Archive               About


Apple Music Playlist System
and Campaign

2021 
Identity System
Playlist design system for all time-related playlists and Apple Music and creating a campaign around it. "Anytime. Anywhere." The system features a round dial with the type/playlist title at an angle based on what time of the day it is best heard at, alluding to the hands of a clock and dials of a record player.